FUN FOOD TAIWAN -
Discovering new values of TAIWAN FOOD
Fun Food Taiwan award aims to showcase Taiwan’s innovative food products that are fun and align with global trends for consumers worldwide. The award is a joint effort by the Food Industry Research and Development Institute (FIRDI), Industrial Development Bureau (IDB), and food associations in Taiwan.
Core values of the award-winning products align with global trends: clean, design, and sustainable.
新味食潮 FUN FOOD TAIWAN
一起看見臺灣食品新價值
扣合全球趨勢，臺灣食品產業不斷在優秀的基礎上翻新創造，財團法人食品工業發展研究所與經濟部工業局及國內相關食品公協會共同努力，秉持「用評選給舞臺，用案例說故事，用亮點行銷臺灣」的精神及行動，2020年開始籌劃及推動「新味食潮FUN FOOD TAIWAN」的評選及產業新價值引領。
聚焦評選出臺灣具有潔淨高質(clean)、設計體驗(design)、便利永續(sustainable)三大價值的優秀產品。期待讓全世界消費者看到、認識、愛上、購買且分享臺灣多元、高值且充滿生活樂趣的食品。
CLEAN
潔淨高值
- 食品添加物
- 重新審視產品使用的添加物，非必要不使用或以食材原料組合調整使產品更潔淨安心。
- 加工製程
- 透過減少或優化加工程序，避免破壞與減少營養成分等食品相關品質要素。
- 原料成分
- 藉由原料檢驗、品質認證、天然食材使用等作為，提高原料管控。
- 包裝標示
- 清楚傳達產品資訊，並使消費者容易閱讀及理解。
- 產品資訊
- 產品原料、製造工廠及產品品質等資訊充分公開且可被查詢。
- Less additives
- Re-examine the additives used in products and avoid using them unless necessary or replace them with ingredients to make product labels cleaner while without compromising food safety.
- Advance processing
- Reduce or optimize processing procedures to avoid damaging nutritional components or other food quality factors..
- Fine ingredients
- Improve raw material quality through testing or certification, and use natural ingredients.
- Clear labeling
- Clearly convey product information and make it easy for consumers to read and understand.
- Transparent information
- Fully disclose product information such as raw materials, manufacturers, and product quality, and make it searchable..
DESIGN
設計體驗
- 視覺美學
- 產品及包裝等具設計美學，且理念有特色。
- 五感體驗
- 強化產品所提供的視/聽/嗅/味/觸覺感受，創造消費者愉悅、新奇等感受。
- 質地結構
- 產品口感有層次，與相似產品質地比較具差異。
- 文化故事
- 產品具臺灣在地食材、歷史文化、藝術或現代酷炫等特色形象。
- 目標客群
- 產品定位明確，目標客群行銷策略精確具系統性。
- Visual aesthetics
- Design products and packaging with aesthetics and unique concepts.
- Five-sense experience
- Enhance product visual/auditory/olfactory/taste/touch experiences and create pleasant and novel experiences for consumers.
- Food texture
- Create distinct texture or food structure which differentiates the products from similar products.
- Cultural stories
- Design unique product images by integrating such as local Taiwanese ingredients, historical culture, art, or modern coolness.
- Target customer
- Clear product position with precise and systematic marketing strategies to target customer.
SUSTAINABLE
便利永續
- 通用設計
- 滿足不同消費者對產品所需要的便利特性。
- 食材全物利用
- 減少產品製造時所產生的廢料量。
- 碳足跡減少
- 強化在地食材多元利用，縮短食物運送里程。
- 產品保存保鮮
- 運用配方調整、製程改善、殺菌處理、氣調包裝等作法，使產品保存期限較目前相同品項延長。
- 環保包裝運用
- 產品不過度包裝，包材納入環保替代包材，包裝材料具循環應用性。
- Universal design
- Design convenient features that meet different consumers need for products.
- Whole food utilization
- Reduce the amount of waste generated during product manufacturing.
- Carbon footprint Reduction
- Increase use of local ingredients and shorten food transportation distances.
- Preserve freshness
- Extend shelf life by using methods such as formula adjustment, process improvement, sterilization, packaging, etc..
- Environmental-friendly packaging
- No excessive package, incorporate environmentally friendly packaging materials, and recycle packaging materials.